The win-win airtime incentive solution
When targeting app users in emerging markets, who are fanatical on mobile airtime and data, it’s savvy for mobile marketers to use airtime top-ups as the reward. Introducing mobile airtime incentives into the marketing of apps for the emerging markets can significantly boost engagement and generate buzz and interest around the product by using an attractive, bespoke reward for the demographic fuelled by the flourishing uptake of smartphones.
Additionally, for app producers, mobile airtime incentives offer great benefits: they are low-cost, making incentive marketing a minuscule investment yielding a huge impact and reach. Better yet, ‘rewards’ are delivered in real-time regardless of geographical location or amount, making this a simple, convenient tool to introduce.
For mobile users in developing nations, many people spend large proportions of their earnings on receiving phone services, and so, receiving instant airtime incentives, which can be used immediately without any need for further spend, is a highly attractive, desirable encouragement to try new apps, spurring customer acquisition along with retention. Receiving airtime naturally supports usage of the app, acting as a subsidy of the data consumed by end-users, and further encouraging downloads.
Alongside monitoring the number of new users, it is sensible for marketers to quantify the cost per acquisition and make sure there is value in using marketing tools to drive engagement. But, this could cost over $3 per user when using other marketing tools!
This is an extortionate expense which is difficult to offset, particularly when apps are relatively cheap to download in the first place. On the contrary, utilising mobile airtime is highly cost-effective – as low as $0.50 in comparison. For an app marketer, distribution of airtime incentives is a low-cost, easy, digital solution with no inventory or complications, yet with a very far reach. With only the mobile phone number required, airtime rewards can be sent via our network to more than 550 operators across 135 countries.
Want to know how to acquire customers with Mobile Airtime Incentives? Click here.