Posted in | 26 June, 2019

Nazara selects DT One to deliver incentive marketing solutions for Africa’s gaming consumers

DT One _ Nazara Partnership for Mobile airtime and data top-ups in Africa

Singapore/India, 26 June 2019 –  DT One, a leading global provider of mobile top-up solutions, mobile rewards and airtime credit services, today announced that it has been selected as the technology partner for Nazara Technologies Ltd., a leading global gaming company, to help grow its user base across Africa through the distribution of mobile airtime and data rewards.

Africa’s booming video game industry comes as a result of the expanding mobile phone adoption across the continent with clear opportunities for gaming companies to reach new consumers. Currently Africa’s gaming industry is worth over $310 million, and is expected to reach $642 million by 2021.1

Nazara kicked off their launch in Kenya, and have integrated their games into gaming lounges. With this, customers can now simply download one of Nazara’s games onto their mobiles, play it, collect coins and then redeem the coins for mobile airtime.

As a result of the partnership with DT One, Nazara’s customers can receive the gift of connectivity and use their airtime to call, text and access the internet to stay better connected. For Nazara, this solution enables the company to increase its user base, maintain higher engagement and gain long-term customer loyalty.

Manish Agarwal, CEO, Nazara Technologies Ltd said:
We are excited to kick off our global partnership with DT One. Our goal is to drive user engagement and acquisition and through DT One’s network and smart solutions we will be able to incentivise our customers with mobile airtime and data – helping to build our engagement, customer base and loyalty. We will first roll this out across Africa and then plan to expand globally and reach consumers across emerging markets.”

DT One EVP of APAC, Krishnadeep Baruah said “We’re thrilled to partner with Nazara to deliver our innovative mobile reward and incentives solution to their customers on a global scale. Through our network and mobile rewards solution, we are able to better connect Nazara with their gaming customers and reward them with mobile airtime. This enables their customers to stay better connected and results in higher engagement across their mobile games.”

DT One’s network spans across 160 countries with access to over 550 mobile operators globally. After a successful launch in Kenya, Nazara is present in 61 countries and will further expand the service in other African, Middle East and Asia-Pacific markets. This roll-out is expected to take place across 2020.

 

ENDS

 

About Nazara Technologies Ltd.

Nazara Technologies Limited (“Nazara”) is a leading global gaming and new age sports company headquartered in Mumbai, India. Nazara has business operations in 61 countries across emerging markets. The company has a diversified portfolio of gaming businesses across free to play mobile games, real money skill gaming, esports and gaming subscription services.

Nazara has a network of over 100 Million players in India. The company has taken licensed mobile gaming rights to popular Indian IP characters like Chhota Bheem, Motu Patlu, Mighty Raju, Shikari Shambhu, Roll #21, Eena Meena Deeka, Oggy and the Cockroaches and Shin Chan. Nazara also owns IP’s like World Cricket Championship (WCC), EPIC Cricket, India Premiership and IPG.TV.

Nazara is also an investor in the gaming and sports ecosystem in India and has consummated transactions worth 30 Million USD in the last 2 years. The company has acquired a majority stake in Next Wave Multimedia Pvt. Ltd., Nodwin Gaming Pvt. Ltd and HalaPlay Technologies Pvt. Ltd. Nazara’s other investee companies include, Mastermind Sports Ltd., Moonglabs Technologies Pvt. Ltd. Bakbuck, CrimzonCode, InstaSportz and NZWorld (NZWorld Kenya Ltd.) to set up operations for real money gaming in Kenya.

Founded and Promoted by Nitish Mittersain, Nazara received its initial investment from West Bridge Capital. The company recently raised 80 Million USD from IIFL Special Opportunities Fund; Rakesh Jhunjhunwala and Turtle Entertainment GmbH, the IP owner of the world’s largest esports franchise (ESL).

 

Sources:

1: https://www.news24.com/Africa/News/attack-of-the-small-screens-africa-eyes-mobile-gaming-boom-20181202

Share