Explore use cases of DT One and Telerivet
1. A Southeast Asian consumer brand used real-time airtime transfers to sales reps for each product sold.
✅Every verified sale triggered an automatic mobile top-up.
📱Reps got instant confirmation via SMS no waiting for payday.
📈Higher rep motivation, better performance visibility, and +20% sales in active cities.
🛜Why it works
Instant gratification real-time behavior change.
2. A telecom company wanted to boost repeat purchases without launching a loyalty app
Instead, they sent personalized voucher codes via SMS to top-up users after 3+ recharges.
💸Each voucher gave users a free data boost or shopping credit
🚫No login or app install required
⬆️Replace Campaign ran monthly and produced a 40% boost in repeated purchases
🛜Why it works
Lightweight customer engagement faster time-to-impact
3. NGOs and public health orgs often struggle with low survey participation
A research team in East Africa offered small airtime rewards (~$0.50) for:
📝Completing a household health survey
🔄Participating in a 30-day follow-up
📊Participation rates doubled compared to non incentivized groups
🛜Why it works
Tangible, culturally familiar reward higher response and retention
4.Challenge childhood mortality due to low vaccination rates
Solution
📱Incentivize caregivers with mobile cash + support field staff via airtime
🪙Caregivers earn 11,000 (~$7) across 6+vaccination milestones
⬆️Scale: From 14,000 infants in 2017 to 1.7 million in 2024
📶Since 2016, New Incentives has used DT One (via Telerivet) to send airtime to 2,900+ field workers
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