How Utility & Bill Payments Enhance e-Wallet & Super App Experiences in Emerging Markets

Jul 13
How Utility & Bill Payments Enhance e-Wallet & Super App Experiences in Emerging Markets

The Growing Demand for Utility & Bill Payment Services in Emerging Markets

In the rapidly evolving landscape of e-Wallets and Super Apps, a powerful synergy is taking shape - one that has the potential to revolutionise user experiences and drive unprecedented growth. As digital payments continue to reshape the way we transact, the integration of utility and bill payment services has emerged as a key differentiator in capturing the attention of users and standing out from fierce competition.

Unleashing the Potential: Market Insights & Trends

Emerging markets are witnessing a surge in digital payment transactions. From 2018 to 2021, these markets experienced a staggering compound annual growth rate (CAGR) of 25%, far surpassing the global average of 13%. Regions like Africa (Morocco, Nigeria, and South Africa) and Asia have emerged as hotbeds of growth, projecting a robust CAGR of 15% between 2021 and 2026. These statistics underscore the immense potential for utility and bill payment services within the e-Wallet and Super App space.

The Benefits of Offering Utility & Bill Payments Services 

       1. Elevate User Experiences with the Power of Convenience

In a world where convenience is king, e-Wallets and Super Apps that seamlessly integrate utility and bill payment services offer a compelling value proposition. Users are no longer burdened with the hassle of physical bill payments or navigating multiple platforms. Instead, they can enjoy the convenience of a unified solution that combines financial services with essential utility and bill payment functionalities. This streamlined experience saves time, simplifies processes, and enhances overall satisfaction.

       2. Differentiate from the Crowd

In a competitive market, differentiation is key to attracting and retaining users. By incorporating utility and bill payment services, e-Wallets and Super Apps set themselves apart from the competition and solidify their position as indispensable tools for users. The integration of these services provides a unique selling point that goes beyond financial transactions, catering to users' everyday needs and positioning the platform as an all-in-one solution. 

      3. Empower Growth & Cross-Selling Opportunities

The integration of utility and bill payment services unlocks significant growth opportunities for e-Wallets and Super Apps. Not only do these services provide users with the convenience of managing recurring expenses, but they also drive repeat purchases and foster customer loyalty. According to a report by PYMNTS, mobile wallet users are utilising bill pay services an average of seven days per month, highlighting the high usage and demand for these features. Furthermore, the inclusion of these services opens doors to cross-selling opportunities, as users explore other features and services offered within the platform. This synergy maximises revenue potential and strengthens the relationship between the platform and its users.

Partnering with DT One: Seamless Integration for Unparalleled Experiences

Unlocking the full potential of utility and bill payment services requires a trusted provider. DT One stands out as the partner of choice with 15+ years of experience in delivering a seamless experience with a potential to reach  5 billion+ people across 160+ countries. We specialise in emerging markets offering robust solutions for domestic and international bill payment services. This means users can conveniently settle bills for loved ones across borders, expanding the reach and convenience of the services. With DT One's expertise, e-Wallets and Super Apps can seamlessly deliver unmatched user experiences with a comprehensive solution that exceeds expectations and broadens the platform's financial management capabilities.

Embrace the Future: Transform Your e-Wallet or Super App Today

In the dynamic landscape where digital payments and essential services converge, utility and bill payment services are indispensable. Contact DT One at to learn more about how your e-Wallet or Super App can offer utility and bill payment services in emerging markets.

Mobilise and monetise
your customers
get in touch