Crunching numbers using mobile airtime
“Thank you very much, guys. The airtime helped me a lot”
Melody, Grade 10, Iingcinga Zethu Secondary School,
Ceres, Western Cape
With an increasing number of young people owning and using mobile phones in South Africa and the gamification of education, using airtime as a tangible incentive tool is an apt method to engage this group and encourage learning in an effective manner.
Mastering seamless airtime distribution with DT One
Through a partnership with DT One, Praekelt.org is able to easily administer airtime incentives using our simple Batch Uploader tool – and DT One takes care of the entire integration process. Within a matter of minutes, they can reach thousands of users in multiple locations with one single click.
“DT One provides us with an easy and efficient way of distributing airtime to our learners. It’s got great tracking as well, which allows us to focus on making our platforms even better, and not worry about airtime,” said Lauren Kotze, dig-it Service Designer, Praekelt.org, South Africa.
By already exhibiting promising results, the dig-it initiative is now in the process of integrating into the mainstream education system in the region to measure the ratio of impact to performance at school. Additionally, Praekelt.org has offered airtime vouchers as rewards in further programmes. Tune Me, a youth engagement portal and mobile website, has reached over 1 million users in 6 countries (Zambia, Malawi, Namibia, Zimbabwe, Botswana, Swaziland) and intend to run this incentive in even more locations. Previously, Tune Me in Zambia had a themed competition where users were asked to share their stories on specific topics (e.g. have you ever dated someone with HIV?). The objective was to collect real first-person narratives from users which were relatable to other readers. Praekelt.org distributed mobile airtime rewards to writers whose submissions were used.