Viber, one of the world’s leading messaging apps, has joined TransferTo B2B Mobile Payment Network to enhance the experience of Viber’s 800 million unique registered users, expand its global reach and increase Viber Out revenue streams. By joining the TransferTo network, Viber can introduce new avenues for Viber Out credit to be purchased globally from retail outlets, through mobile operators and payment services.
While Viber voice calls are free between Viber users, Viber also offers a solution called Viber Out, which is a service that allows users to call any phone number at low rates, even if the destination number does not have the Viber app (like a landline phone, for example). To use Viber Out, users typically purchase credit via the Viber app or website.
With the addition of Viber, partners in TransferTo’s network offering cross-border recharges, can expand their portfolio of services to their consumers who wish to use Viber. Viber customer experience is improved with expanded purchase options; consumers have choice and access of a participating network of brick and mortar retail outlets, mobile operators and money transfer services.
TransferTo Founder & CEO, Eric Barbier, said, “Our vision is a seamlessly connected mobile payments world across developing and developed countries. Friends, family and businesses can send and receive money or airtime with very little effort, anytime and anywhere. We welcome Viber to our network, and are thrilled to be in a unique position to provide dual benefits: more service options for Viber users and new avenues of business to partners in our network. Providing multiple purchase options is especially important for migrant workers who want to send Viber credits to friends and family back home.”
Robi Kopel, FinTech Lead at Viber said, “Joining the TransferTo network is a natural next step to interconnect our users and the global mobile community together. With Viber Out credit top-ups, friends or family can send or receive Viber Out Credit as gifts and most importantly, connect with the people who matter the most.”