Zong, a brand of China Mobile Pakistan (CMPak), and TransferTo today announced that Zong Prepaid airtime will now be for sale on TransferTo’s extensive international top-up network. With this new development, Pakistanis living abroad can easily top-up Zong prepaid subscribers back home via TransferTo’s international airtime transfer network, which is comprised of mobile operators, point of sale retailers, and its online top-up service, www.transferto.com.
“We’re thrilled to welcome Zong on our network, which now enables top-ups to all prepaid mobile subscribers in Pakistan,” said Eric Barbier, TransferTo Founder and CEO. He added: “Pakistanis living abroad now have many ways to send low cost, high-value gifts to their loved ones back home as a complement to their cash remittances.”
According to the World Bank, approximately 200 million migrants send more than $400 billion back home each year. For many of those migrants, making the gift of airtime is an inexpensive way to complement their regular cash remittances. International top-ups are also a great way to reach out to loved ones on special occasions such as birthdays or religious holidays. International Top-ups are a growing trend: today, millions of migrants worldwide send International Top-Ups back home several times a month.
Expressing his views Salman Wassay, Head of Marketing at Zong said: “Our vision is to offer innovative products. With such value propositions, we will be able to establish a strong connection with the Pakistani consumers and their families worldwide besides boosting our presence throughout Pakistani communities.”
ZONG is China Mobile’s first venture outside of China and has attracted attention not only in the global cellular arena, but also international finance experts and investment houses. ZONG has grown dramatically in less than three years since its launch. Today there are over 8 million loyal ZONG customers and its coverage extends throughout the 4 provinces, the Northern Areas (including Karakoram Highway) and Azad Kashmir. ZONG now stands third in terms of number of base stations and the Company has established more than 5,000 cell sites in Pakistan showing rapid growth.